Explainer video animation styles

As diverse as your ideas

Contact us

Four animation styles for your perfect story

  • handmade – the classic cut-out style
  • animade – storytelling comes first!
  • iconmade – clean and focused
  • custom – as unique as your brand

Hand-drawn illustrations and visible hands create a personal, human touch that makes even the most complex topics feel approachable.

animade brings your message to life with compelling characters and realistic scenes. Ideal for emotional storytelling.

iconmade uses crisp icons and sleek animations to break down complex processes into clear, memorable visuals – all in your exact brand colors

custom explainer videos bring your unique visual identity to life, perfectly aligned with your brand and corporate design. AI technology is seamlessly integrated when it adds value.

This is what your explainer video could look like

handmade

animade

iconmade

custom

Add-ons

Need a little bit more?

Darf’s noch etwas mehr sein?

Icon eines Zeichen für Untertitel

Subtitles

Icon eines Malerpinsels

Multilingual voiceover

Icon eines Schlüssels in einer Sprechblase

Key messages

Icon in dem 3 Balken und ein Mauszeiger zu sehen sind

Interactive Elements

Your message – crystal clear and compelling

Whether you're communicating externally or training internally, our explainer videos transform complex topics into clear, digestible content. Through proven storytelling techniques and smart simplification, we craft messages that hit home with your audience – making them both memorable and actionable. Whichever animation style you choose, youknow explainer videos blend educational science with creative flair to ensure your audience truly gets it.

Didactics that work

Our explainer videos not only impress visually, but also through their didactic excellence. Based on our 15 years of explainer video experience, we ensure that your explainer video achieves its goal.

Planning security right from the start

With us, every project starts with solid planning. A clearly defined project plan with fixed milestones and deadlines gives you transparency about the course of the project right from the start - and therefore the certainty that everything will run smoothly.

Inspiration that is contagious

All our work is not only the result of the knowledge and experience of many clever minds, but also of genuine passion and total commitment to our customers. The result? The spark is ignited - 100% of our customers are satisfied.

FAQs

How long does it take until my explainer video is ready? What about the rights of use? In which languages can explainer videos be created? What role does AI play? You can find answers to these and other questions about explainer video production on our FAQ page.

To the answers

„The explainer videos that we have produced with youknow would now amount to a feature film. And it is still exciting every time to see how they condense complex topics into easy-to-understand clips.“

Daniel Hantigk
Content & Social Media Manager
E-Control Austria

„In youknow and especially designer Robert Wolff, we have found a partner who has a deep understanding of our brand and message, but also a great passion for the project and a certain attention to detail. The TV commercial is emotional and explanatory at the same time and conveys in just 14 seconds what our products are all about: pure and vibrant water that you can taste and feel. Our expectations of the commercial were absolutely fulfilled: We were able to record a significant increase in users on our website as a result of our brand campaign and are also seeing increased demand from retailers.“

Fabian Angerer
Head of Marketing
St. Leonhard's Quellen

„The collaboration with the youknow team was very professional and at the same time refreshingly relaxed. The result is two very well-made films that explain complex relationships very simply. The excellent project management was the icing on the cake of the collaboration.“

Nico Kirch
Marketing & Communication
DB Mobility Logistics AG

„From consulting to conception to the finished video, we were absolutely thrilled with youknow. Thank you very much for a poetry video that exceeded all our expectations, which received nothing but the best feedback and will hopefully go into series production.“

Kristina Krienke
Transport services Offer and sales marketing
MVG – Münchner Verkehrsgesellschaft

„The cooperation with youknow was positive in every respect and all our wishes were taken into account with a lot of flexibility. The team's professionalism and creativity are great. The films are highly appreciated by our employees and help us to communicate our work and the associated processes in a simple and understandable way.“

Katarina Puur
Project Manager and Communication Lead
Roche Holding AG

„Thanks to youknow's explainer videos, we are able to present complex topics in the marketing of medical technology products. Especially in the social channels, we can draw attention to our solutions and products in a targeted manner. We greatly appreciate the constructive collaboration from the idea to the final implementation. The feedback and approval workflows using the online tool also allow customers to actively participate in every step of the process.“

Michael Riener
Creative Director & Manager DTP
COLTENE Group

„youknow helps us to communicate even complex product and service topics [to our customers and not least to our 3000 sales representatives] in an easily understandable way. The reduced presentation anchored in the concept promotes and demands a focus on the essentials, even in coordination with the specialist departments.“

Markus Kühner
Head of Sales Marketing Product
Würth GmbH & Co. KG

„With youknow explanatory videos, we can create transparency for sophisticated products and processes in a sympathetic way, which is a prerequisite for customer trust. Of course, I was also pleased with the positive feedback, especially from customer advisors - they want more films like this!“

Stefan Kappeler
Head of Marketing Private Banking
Luzerner Kantonalbank AG

„The youknow team completely convinced us with their work and the feedback on the final product confirms this impression. We will be happy to continue working with youknow in the future.“

Reto Suter
Deputy Head of Security Department
ETH Zurich

„Our aim was to make a complex topic as understandable and clear as possible for our customers. With youknow, we succeeded. Competent consulting and reliable project management made the collaboration very pleasant.“

Benedikt Berger
Marketing Manager
Porsche Bank

„We have already exceeded all previous click rates with the film in the first week. With the "youknow concept", we have obviously found exactly the right approach to get interested parties excited about our products and services. Youknow has played a significant role in this success. We would like to thank the entire team for their professional cooperation - and we look forward to working with them again!“

Thomas Raupach
Online Marketing Manager
ThyssenKrupp AG

Kreisbild von Annalena Moritz

Ulrike Meissner
Senior Account Manager

Let's get started! We look forward to your project

Product launch, change process, company presentation or a new workflow - whatever you need to explain. Let's talk about it! Together we can lay the foundations for the success of your project.

Let's talk

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