Over 10,000 successful projects - our explainer videos inspire!
- Planning security from the start
- Perfectly tailored to your audience
- Perfectly explained
- Proven processes, faster results
Transparent pricing, a binding project timeline, and dedicated points of contact: You get complete planning certainty from day one – no hidden costs or surprises.
From apprentice to C-suite – we know how to address everyone. With customized formats and platform-specific content, your message reaches exactly the right people. Targeted and impactful.
Complex doesn't have to mean confusing. With proven educational methods and experience from over 10,000 explainer projects, we turn even the most challenging content into clear, compelling messages. The result: Your audience gets it instantly – and remembers it.
15 years of experience have streamlined our approach. Every step is refined, every process optimized. What this means for you: Your video gets delivered efficiently, on time, and without endless back-and-forth.
Use Cases - real life scenarios
Classic explainer videos
Transform complex topics into easy-to-understand and engaging content that educates your audience.
Product video
Show off your product in the best light and increase customer awareness and purchase intent.
product video
Skilfully showcase your product and increase your customers' interest and willingness to buy.
NEW: AI explainer videos
Reach your goals quickly without compromising on quality
We're already busy producing while others are still in discussion: with AI-supported film production, we can produce your explainer videos up to 50% faster. Higher visual range, shorter production times, and the same youknow quality you're used to. AI speeds up our work—our 18 years of expertise ensure the perfect results.
„The explainer videos that we have produced with youknow would now amount to a feature film. And it is still exciting every time to see how they condense complex topics into easy-to-understand clips.“
Daniel Hantigk
Content & Social Media Manager
E-Control Austria
„In youknow and especially designer Robert Wolff, we have found a partner who has a deep understanding of our brand and message, but also a great passion for the project and a certain attention to detail. The TV commercial is emotional and explanatory at the same time and conveys in just 14 seconds what our products are all about: pure and vibrant water that you can taste and feel. Our expectations of the commercial were absolutely fulfilled: We were able to record a significant increase in users on our website as a result of our brand campaign and are also seeing increased demand from retailers.“
Fabian Angerer
Head of Marketing
St. Leonhard's Quellen
„The collaboration with the youknow team was very professional and at the same time refreshingly relaxed. The result is two very well-made films that explain complex relationships very simply. The excellent project management was the icing on the cake of the collaboration.“
Nico Kirch
Marketing & Communication
DB Mobility Logistics AG
„From consulting to conception to the finished video, we were absolutely thrilled with youknow. Thank you very much for a poetry video that exceeded all our expectations, which received nothing but the best feedback and will hopefully go into series production.“
Kristina Krienke
Transport services Offer and sales marketing
MVG – Münchner Verkehrsgesellschaft
„The cooperation with youknow was positive in every respect and all our wishes were taken into account with a lot of flexibility. The team's professionalism and creativity are great. The films are highly appreciated by our employees and help us to communicate our work and the associated processes in a simple and understandable way.“
Katarina Puur
Project Manager and Communication Lead
Roche Holding AG
„Thanks to youknow's explainer videos, we are able to present complex topics in the marketing of medical technology products. Especially in the social channels, we can draw attention to our solutions and products in a targeted manner. We greatly appreciate the constructive collaboration from the idea to the final implementation. The feedback and approval workflows using the online tool also allow customers to actively participate in every step of the process.“
Michael Riener
Creative Director & Manager DTP
COLTENE Group
„youknow helps us to communicate even complex product and service topics [to our customers and not least to our 3000 sales representatives] in an easily understandable way. The reduced presentation anchored in the concept promotes and demands a focus on the essentials, even in coordination with the specialist departments.“
Markus Kühner
Head of Sales Marketing Product
Würth GmbH & Co. KG
„With youknow explanatory videos, we can create transparency for sophisticated products and processes in a sympathetic way, which is a prerequisite for customer trust. Of course, I was also pleased with the positive feedback, especially from customer advisors - they want more films like this!“
Stefan Kappeler
Head of Marketing Private Banking
Luzerner Kantonalbank AG
„The youknow team completely convinced us with their work and the feedback on the final product confirms this impression. We will be happy to continue working with youknow in the future.“
Reto Suter
Deputy Head of Security Department
ETH Zurich
„Our aim was to make a complex topic as understandable and clear as possible for our customers. With youknow, we succeeded. Competent consulting and reliable project management made the collaboration very pleasant.“
Benedikt Berger
Marketing Manager
Porsche Bank
„We have already exceeded all previous click rates with the film in the first week. With the "youknow concept", we have obviously found exactly the right approach to get interested parties excited about our products and services. Youknow has played a significant role in this success. We would like to thank the entire team for their professional cooperation - and we look forward to working with them again!“
Thomas Raupach
Online Marketing Manager
ThyssenKrupp AG
Your topic, our expertise
You want to communicate a complex subject, product or service to your target group in a simple and easy-to-understand way? With the experience we have gained from over 10,000 projects, we can get to the heart of any topic and wrap it up in an explainer video that is persuasive and inspiring.
The project process: from concept to finished film in 20-30 days
Our structured project workflow is a precision machine: Clear milestones, transparent communication and project management that nips delays in the bud. From initial concept to final animation, we guide you through the process with focus and efficiency – so you can concentrate on what matters most: your message, which we'll transform into a visual masterpiece.
Your topic in a nutshell
Whether product launch, app, internal processes and tools or change management: our customized explainer videos offer effective solutions for your topic and communication goal.
Guaranteed planning reliability
Successful projects start with solid planning. Our clearly defined roadmap with fixed milestones and deadlines gives you transparency about the project's progress right from the start - and hence the certainty that everything will run smoothly.
AI - of course!
We also offer production with generative AI in addition to our standard film production, which we have optimized over the last 15 years. This allows us to combine our many years of expertise with state-of-the-art technology to realize your film projects even faster and more flexibly, without compromising on didactics, quality and aesthetics.
Customized extras
Be it additional minutes, celebrity speakers, additional languages or a super quick realization - our additional packages ensure that your explainer video meets all your needs.
This is what your explainer video could look like
Choose from four unique explainer video styles
Is your heart set on an animated explainer video? Then there are four unique animation styles to choose from.
FAQs - Frequently asked questions about explainer video production
Prices, use, production process: Everything you need to know for your decision
- How long does the explainer video production take?
Depending on your desired explainer video style, you will receive your finished film after 20-30 working days. The production of a handmade explainer video, i.e. an explainer video in the classic laying trick, takes 20 days; iconmade, animade and custom explainer videos are ready after 30 days. Need it even faster? No problem, we offer our sprint packages - ask us without obligation and we will find the optimal solution for you!
- What does the explainer video production cost?
The exact price depends, among other things, on the desired animation style, the length of the video and the additional packages required. Would you like a non-binding quote? Then simply contact us.
- What do you need from us for the explainer video production?
Your project is in good hands with us: To prepare for the briefing meeting, you fill out a questionnaire and provide us with information on your topic (e.g. brochures or presentations). In a briefing meeting lasting around one hour, our project managers will clarify any open questions with you, after which you will immediately receive the detailed project plan. From then on, we take over: we guide you step by step through the production process and provide you with the voiceover, the storyboard and the finished film for your feedback and approval - professionally and on time.
- What role does AI play in explainer video production?
Our films are lovingly handmade. AI tools are used when it is beneficial for the project and the client wants it. This can make sense, for example, in the context of localizations, voice-overs, etc. Make sense.
- What animation styles are there and how do we find the right style for our explainer video?
From the classic handmade explainer video to animated explainer videos to an explainer video in your unique style (custom) - the possibilities for the realization of your explainer video are wide-ranging. Which style is best for you depends on the company, the topic to be explained, the target group, the budget and your wishes. Hier Find out more about our animation styles. In an initial consultation, we will approach your topic and ask you lots of questions about your project - e.g. what you want to explain, who your target group is and what your goals and ideas are. Based on all this information, we will then recommend an explainer video style that is ideal for your project - and in the briefing with our concept developers, we will go into detail.
- In which language can explainer videos be created?
We create explainer videos in any language. Although there are 6,912 different languages in the world, there has never been one that our professional native speakers couldn't speak - whether Turkish, Chinese, Pashto or even an exotic dialect: we always hit the right note. This can be achieved through additional voice recordings or subtitles.
- How is the voice recorded in the explainer video?
The voice-over is recorded by professional speakers. Alternatively, a text-to-speech AI can be used, which is cheaper and often offers good sound quality. The choice of voice depends on how the brand or company wants to be perceived.
- In which file format do we receive our movie?
We deliver our films in MPEG4 format as standard. Do you need your film in a different file format? No problem - we can deliver your explainer video in any file format you require and in the resolution in which you need the video. And at no extra charge!
- What about the rights to use the film?
Of course, you have all the rights to use your finished explainer video. The only thing we can't give you is the raw data - but you probably don't want that either. We explain why this is the case in this video.
- Do you also offer AI films?
If required, we can of course also use artificial intelligence for your film, which can reduce production time and costs under certain circumstances. The possibilities are almost limitless - just get in touch with us.
- Which formats with real image do you offer?
Our projects primarily use talking head formats, i.e. videos in which a real person speaks into the camera - either in front of a "real" background or in our own green screen studio. Talking head videos are also known as educational videos. If required, we can also individually shoot any other scenes or use video material from stock platforms. If it makes sense, we also generate "real images" with the help of artificial intelligence.
- Can we bring in our own existing film material?
Of course, we can also integrate your film material into newly produced films. The prerequisite for this is that the material supplied is of sufficient quality.
- Can I also use elements from the films, e.g. an illustrated figure, for other purposes?
This is possible in principle. As a rule, an individual buy-out fee is charged.
- How long can we use the movie?
The films we produce can be used for an unlimited period of time.
Ulrike Meissner
Senior Account Manager
Let's get started! We look forward to your project
Product launch, change process, company presentation or a new workflow - whatever you need to explain. Let's talk about it! Together we can lay the foundations for the success of your project.
