Co-Creation

Make, buy, or both? We’ll find the right mix for you

Co-Creation at youknow means: As much in-house implementation as you’d like. As much expert support as your project deserves. For e-learning content that works—without breaking your budget or straining your resources.

Find the right mix now

Why the Traditional Make or Buy Decision No Longer Works

Many L&D teams face a dilemma: Produce everything in-house? Often, they lack the time, budget, or didactic expertise to do so. Outsource everything? Too expensive and too time-consuming for many projects.

The reality is that 60 percent of L&D departments struggle due to limited resources. At the same time, not only are expectations rising, but so is the need for more content in less time—from quick process training sessions to recurring updates to complex story-based training programs.

The good news: You don’t have to choose between “make” and “buy.” There are numerous options in between, and we’ll develop the right mix for you.

Co-Creation: Your Custom Blend of In-House Effort and Expertise

At youknow, we’ve learned from over 15 years of project experience that every project is different. That’s why we don’t work with rigid packages, but rather with a continuous co-creation scale.

From producing nearly all of the learning content in-house (with occasional support) to having youknow handle the entire development process: there are many viable options—and one of them is the right fit for your project. For us, it’s not about asking, “What do you need?” but rather, “What do you want to achieve?”

Together, we’ll analyze:

  • Your project goal—standard training or a flagship project?
  • Your resources—time, budget, and personnel capacity
  • Your material—from a rough idea to a fully developed script
  • Your prior knowledge—Does your team have didactic expertise?
  • Your software—Which tools are you already using?
  • Your scale—A one-time project or a long-term content strategy?

Based on this, we’ll define exactly the right mix to maximize the impact of your project

Here's an example of what co-creation could look like at your company

Scenario 1: In-House Production with Professional Polishing

You produce your content yourself using our AI Authoring Tool, “knowtion.” We handle the didactic and visual polishing. This saves time and money.

Scenario 2: Scaling Through Know-How Transfer

We produce your first training course as a benchmark. Then, using templates, coaching, and quality checks, we gradually empower your subject matter experts to create future training courses on their own. This builds long-term expertise.

Scenario 3: From PowerPoint to a Learning Experience

You provide the content; we develop the concept for your flagship project—incorporating storytelling, interactions, and gamification elements. For training programs that truly leave a lasting impression.

Why Co-Creation with youknow?

Zielscheibe-Symbol mit Pfeil im Zentrum, rosa Linie, minimalistisches Design, symbolisiert Präzision und Zielerreichung.

Strategic, Not Just Technical

We take a critical look at your learning objectives and develop solutions that really make a difference—not just “nice training sessions.”

As Flexible as Your Project

We adapt to your resources, your budget, and your needs—not the other way around.

Quality Guaranteed

From AI-powered didactic design in knowtion to reviews by experienced instructional designers—we ensure quality at every level.

Reach Your Goal Faster

Once the initial setup is complete, production speeds up significantly—especially with larger volumes of content.

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Technology-Agnostic

Whether it's knowtion, Storyline, Rise, or your preferred tool—we're flexible. It's the goal that counts, not the tool.

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Skill Development Included

Through this collaboration, you’ll build your own instructional design skills. Co-creation becomes a strategic tool for the further development of your L&D department.

Die Grafik zeigt zwei Bildschirme mit Screenshots vom KI-Autorentool knowtion von youknow.

knowtion: The tool that makes co-creation easy

With 'knowtion' we’ve developed an AI Authoring Tool that makes co-creation especially easy:

  • Intuitive to use—even without experience in content creation
  • Didactically sound – trained on 1,000 pages of youknow know-how from 15 years
  • Collaborative – subject matter experts develop content; we ensure quality and add the finishing touches

Would you like to try out knowtion for yourself?

Schedule a free demo

Ready for Your Optimal Content Mix?

Let’s work together to figure out the right balance of in-house production, outsourcing, and co-creation for your project. Schedule a no-obligation consultation now—in just 30 minutes, you’ll know which mix is right for you.

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