The controller as per the Basic Data Protection Regulation and other national data protection laws of the Member States, as well as other provisions of data protection law, is:
If your personal data is being processed, you are the data subject as per General Data Protection Regulation (GDPR) and your rights with respect to the controller are as follows:
1. Right to information
You can request confirmation from the controller as to whether personal data concerning you is being processed by us.
If your data has been processed, you are entitled to request the following information from the controller:
(1) The purpose for which the personal data is processed
(2) The categories of personal data concerned
(3) The recipients or categories of recipients to whom the personal information about you has been or will be disclosed
(4) The envisaged period for which your personal data will be stored, and should such information not be available, the criteria used to determine that period.
(5) The right to rectification or erasure of your personal data, the right to restrict processing of your data by the controller or object to such processing.
(6) The right to lodge a complaint to a supervisory authority
(7) All available information in relation to the origin of the data if the personal data are not collected from the data subject
(8) the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved as well as the significance and the envisaged consequences of such processing for the data subject.
You have the right to request information as to whether your personal data will be transferred to a third country or international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer.
2. Right to rectification
You have the right to obtain from the controller rectification and/or completion of inaccurate/incomplete personal data concerning you. The controller is obligated to rectify inaccurate data without undue delay.
3. Right to restriction of processing
Under the following conditions, you may request that the processing of your personal data be restricted:
(1) if you contest the accuracy of the personal data relating to you for a period enabling the controller to verify the accuracy of the personal data.
(2) the processing is unlawful and you oppose the erasure of the personal data and instead request the restriction of their use
(3) the controller no longer needs the personal data for processing purposes, but you require it for the establishment, exercise or defense of legal claims, or
(4) if you objected to the processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override yours.
Where the processing of personal data concerning you has been restricted, such personal data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. If the processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.
4. Right to deletion
a) Obligation to deletion
You may request the data controller to delete the personal data concerning you without undue delay and the data controller is obliged to delete this data without undue delay where one of the following grounds applies:
(1) The personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
(2) You withdraw the consent on which the processing was based pursuant to Point (a) of Article 6 (1), or Point (a) of Article 9 (2), GDPR, and where there is no other legal ground for the processing.
(3) You object to the processing pursuant to Article 2 (1) GDPR and there are no overriding legitimate grounds for the processing or you object to the processing pursuant to Article 21 (2) GDPR.
(4) The personal data concerning you have been processed unlawfully.
(5) The personal data concerning you have to be deleted for compliance with a legal obligation in Union or Member State law to which the controller is subject.
(6) The personal data concerning you have been collected in relation to the offer of information society services referred to in Article 8 (1).
b) Information to third parties
Where the controller has made the personal data concerning you public and is obliged pursuant to Article 17 (1) GDPR to delete them, he shall take reasonable steps, including technical measures, to inform controllers who are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data.
c) Exceptions
The right to deletion does not apply to the extent that processing is necessary
(1) for exercising the right of freedom of expression and information;
(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health in accordance with Points (h) and (i) of Article 9 (2) as well as Article 9 (3), GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1), GDPR, in so far as the right referred to in paragraph a is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
(5) for the establishment, exercise or defense of legal claims.
5. Right to notification
When you exercise your right obliging the controller to rectify, delete or restrict the processing of your personal data, the controller shall communicate any rectification or erasure of personal data, or restriction of processing, to each recipient to whom the personal data concerning you have been disclosed, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about those recipients by the controller.
6. Right to data portability
You have the right to receive the personal data concerning you which you have provided to the controller in a structured, commonly used and machine-readable format. In addition, you have the right to transmit those data to another controller without hindrance from the controller to whom the personal data have been provided, where
(1) the processing is based on consent pursuant to Point (a) of Article 6 (1) GDPR, or Point (a) of Article 9 (2) GDPR, or on a contract pursuant to Point (b) of Article 6 (1) GDPR; and
(2) the processing is carried out by automated means.
In exercising this right, you also have the right to request that the personal data concerning you be transmitted directly by one controller to another, insofar as this is technically feasible. This shall not adversely affect the rights and freedoms of others.
The right to data portability does not apply to the processing of personal data required for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to object
You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Point (e) or (f) of Article 6 (1) GDPR, including profiling based on those provisions.
The controller shall no longer process your personal data unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defense of legal claims
If the personal data concerning you are processed for the purpose of direct advertising, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling to the extent that it is connected with such direct advertising.
If you object to the processing for direct marketing purposes, the personal data concerning you shall no longer be processed for such purposes.
In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.
8. Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
9. Automated individual decision making including profiling
You have the right not to be subject to any decision based solely on automated processing, including profiling, that has any legal effect on you or similarly significantly affects you. This does not apply if the decision
(1) is necessary for entering into, or performance of, a contract between you and the controller.
(2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
(3) is based on your explicit consent. 7 However, such decisions shall not be based on special categories of personal data referred to in Article 9 (1) GDPR, unless Point (a) or (g) of Article 9 (2) GDPR applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place.
In the cases referred to in (1) and (3), the controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision
10. Right to lodge a complaint to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement, if you consider that the processing of your personal data infringes GDPR. The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Article 78 GDPR.
IV. General information on data processing
1. Scope of the processing of personal data
We process our users’ personal data only to the extent necessary to provide a functional website and as required with respect to our content and services. We generally only process our users’ personal data on a regular basis after obtaining their consent. Exceptions are cases where it is not possible to obtain the data subject’s prior consent but data processing is legally permitted.
2. Legal basis for the processing of personal data
Where consent has been obtained by the data subject, the legal basis for processing personal data is Point a, Article 6 (1) of the EU General Data Protection Regulation (GDPR). Point b, Article 6 (1) GDPR serves as the legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This shall also apply to processing required to implement measures prior to entering into a contract. Point c of Article 6 (1) GDPR serves as the legal basis where processing of personal data is necessary for compliance with legal obligation to which our company is subject. In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Point d of Article 6 (1) GDPR serves as the legal basis. If the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the first-mentioned interest, Point f of Article 6 (1) GDPR serves as the legal basis for the processing.
3. Data deletion and duration of storage period
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also take place if the European or national legislator has provided for this in Union regulations, laws or other provisions to which the controller is subject. The data shall also be blocked or deleted if a retention period prescribed by the aforementioned standards expires, unless it is necessary to retain the data for fulfillment or performance of a contract.
V. Provision of the website and creation of log files
1. Description and scope of data processing
Bei jedEvery time our Internet page is accessed, our system automatically collects data and information from the computer system that accessed the web page. The following data is collected:
(1) Information on browser type and version used
(2) user's operating system
(3) user's Internet service provider
(4) user's IP address
(5) date and time of access
(6) websites from which the user’s system accesses our Internet page
(7) websites the user accesses from our website. The data is also stored in our system’s log files.
These data are not stored with the user’s other personal data.
2. Legal basis for data processing
The legal basis for the temporary storage of data and log files is Point f, Article 6 (1) GDPR.
3. Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. To this end, the user’s IP address must be stored for the duration of the visit. Log files are stored to ensure the functionality of the website. The data is also used to optimize the website and safeguard the security of our information technology systems. The data are not used for marketing purposes. Said purpose is in accordance with our legitimate interest in data processing pursuant to Point f of Article 6 (1) GDPR.
4. Storage period
The data are deleted as soon as the purpose for which they were collected no longer applies. Data collected for the purposes of operating the website are deleted when the respective session ends. Data stored in log files are deleted after a maximum of seven days. Storage beyond this retention period is possible. In this case, the user’s IP address is deleted or pseudonymized so that the client in question cannot be identified.
5. Option to object and delete
Collecting data for the functionality of the website and storing the data in log files is imperative for operating the website. Consequently, the user has no objection options.
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use cookies to make our web page more user friendly. Some elements of our website require that the browser accessing the site can be identified even after the user has left the page.
The following data is stored and transmitted in the cookies:
Language settings
We also use cookies on our website that make it possible to analyze the user’s surfing behavior. The following data can be collected in this way:
(1) search key words
(2) use of website functions
The user data collected in this way are pseudonymized by technical measures. Therefore, it is no longer possible to allocate the data to the user in question. The data are not stored together with the user’s other personal data. On opening our website, users are informed that we use cookies for the purposes of analysis and are referred to this Data Privacy Statement. In this context, information is provided on how the storage of cookies can be prevented in the browser settings.
2. Legal basis for data processing
The legal basis for the temporary storage of data and log files is Point f, Article 6 (1) GDPR.
3. Purpose of data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some of our website functions cannot be offered without using cookies. These functions require being able to identify the browser after the user has left the page.
We need cookies for the following applications:
(1) enabling language settings
(2) improving the quality and content of our website
Said purpose is in accordance with our legitimate interest in processing personal data pursuant to Point f of Article 6 (1) GDPR.
4. Storage period, objection and erasure options:
Cookies are stored on the user’s computer and transferred to our page. The user consequently has full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the sending of cookies. Cookies that have been stored can be deleted at any time. This can also be done automatically. If the cookies for our website are deactivated, it may not be possible to use the full range of our website’s functions.
5. Your personal cookie settings
We want to give you the opportunity to make an informed decision for or against the use of cookies, which are not absolutely necessary for the technical functions of the website. We distinguish between cookies that are absolutely necessary for the technical functions of the website and optional cookies.
To enable you to individually determine your desired data protection settings for your visit to our website, we give you the opportunity to set your preferences with regard to the categories „Necessary“ and „Statistics / Marketing“.
These cookies are necessary for the operation of the site and for controlling our commercial business objectives.
The following cookies belong to the category "Necessary":
Language cookies
Typekit
Cloudflare
Category "Statistics / Marketing"
To further improve our offer and our website, we collect anonymous data for statistics and analysis. With the help of these cookies we can, for example, determine the number of visitors and the effect of certain pages on our website and optimize our content.
The following cookies belong to the category "Statistics / Marketing":
Google Tagmanager
Google Analytics
Facebook Pixel
LinkedIn Insight
YouTube Tracking
Vimeo Tracking
Pardot Tracking
Google Ads Tracking
Bing Ads Tracking
Replit
VII. Newsletter
1. Description and scope of data processing
Our website offers a free subscription to our newsletter. The following data from the input mask is sent to us when a subscription is registered:
(1) e-mail address
(2) first name
(3) IP address of the computer that accessed the site
(4) date and time of registration
Data processed for the purposes of sending newsletters is not disclosed to third parties. This data is used exclusively for sending newsletters.
2. Legal basis for data processing
The legal basis for processing data after the user has subscribed to the newsletter is Point a of Article 6 (1) GDPR provided the user’s consent has been obtained.
3. Purpose of data processing
The user’s e-mail address is collected in order to deliver the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.
4. Storage period
The data are deleted as soon as the purpose for which they were collected no longer applies. The user's e-mail address is stored as long as the newsletter subscription is active.
5. Option to object and delete
The user can cancel the newsletter subscription at any time. There is a link for this purpose in each newsletter.
VIII. Contact form and e-mail contact
1. Description and scope of data processing
The contact form on our web page is used for making contact electronically. If the user fills out the form, the data entered is sent to us and stored. These data comprise:
e-mail address
Your consent is obtained for the processing of the data as part of the sending process and reference is made to this Data Privacy Declaration. The alternative is to make contact by using the e-mail address provided. In this case, the user’s personal data sent with the e-mail is stored. No data obtained for this purpose is disclosed to third parties. This data is used exclusively for processing the conversation.
2. Legal basis for data processing
The legal basis for processing the data is Point a of Article 6 (1) GDPR provided the user’s consent has been obtained. The legal basis for processing the data that was obtained by sending the e-mail is Point f of Article 6 (1) GDPR, provided the user’s consent has been obtained. If the e-mail contact is aimed at concluding a contract, the additional legal basis for the processing is Point b of Article 6 (1) GDPR.
3. Purpose of data processing
The sole purpose for which we use the personal data from the input mask is to process the contact registration. If contact is made via e-mail, the necessary legitimate interest in the processing of the data also applies. The other personal data processed during the sending process serve to prevent misuse of the contact form and to safeguard the security of our information technology systems.
4. Storage period
The data are deleted as soon as the purpose for which they were collected no longer applies. Personal data obtained from the input mask of the contact form and those sent by e-mails are deleted when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified. The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
5. Option to object and delete
The user can withdraw consent to the processing of their personal data at any time. If the user contacts us by e-mail, they can object to storage of personal data at any time. If this is the case, the conversation cannot be continued and all personal data stored in the course of establishing contact are delete.
IX. Third-Party Services Used
Use of Google Analytics and Google Analytics Remarketing
We use services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) on our website. These include Google Analytics, Google Ads, and Google Analytics Remarketing.
Google Analytics enables us to analyze the use of our website and generate reports on website activity. We use Google Ads to measure conversions and the effectiveness of our advertising campaigns. With the help of Google Analytics Remarketing, we can display interest-based ads to people who have already visited our website on other websites and platforms.
In particular, the following data may be processed:
IP address
Device and browser information
Online identifiers and cookie information
Pages visited and interactions performed
Source of the website visit
Information about the use of our website and responses to advertisements
The data may be used to analyze website usage, measure the effectiveness of advertising, recognize devices, and personalize advertisements. Google may, where applicable, combine this information with other data already held by Google, provided there is a corresponding legal basis for doing so.
Processing is based on your consent in accordance with Article 6(1)(a) of the GDPR.
No communication with Google takes place before you make your selection in the cookie banner. Only after you have made a selection is Google Tag Manager loaded, and your decision is transmitted to Google via Google Consent Mode. If you decline, the Google tags used will not set any cookies and will not receive any advertising identifiers. Processing for analytics, advertising measurement, and personalization purposes takes place only if you have given your prior consent.
As part of advertising measurement and personalization, Google may also use the transmitted IP address to recognize devices. This use also occurs only on the basis of your consent.
Processing may also be carried out by Google LLC and other Google companies in the United States or other third countries. Such data transfers are subject to the applicable data protection safeguards and the data protection provisions agreed upon with Google.
The retention period we have set for user- and event-level data stored in Google Analytics is 14 months. Once the retention period expires, this data is automatically deleted. This setting does not affect standard aggregated reports in Google Analytics.
According to Google, advertising data in Google’s server logs is anonymized by deleting parts of the IP address after 9 months and cookie information after 18 months.
You can revoke or change your consent at any time with future effect via the cookie settings on our website (see Section V.5.).
On our website, we use the online map service Google Maps, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to display addresses. When you use Google Maps on our website, information about your use of our website, your IP address, and any addresses entered via the route planner feature is transmitted to a Google server in the EU or the U.S. and stored there. By using our website, you consent to the processing of your data collected by Google Maps.
The legal basis for this processing is Article 6(1)(f) of the GDPR.
The data will be deleted once the purpose for which it was collected no longer applies.
To coordinate events and appointments, we work with the provider Calendly LLC, 115 E Main St, Ste A1B, Buford, GA 30518. The following categories of data are processed as part of event and appointment booking: first and last name, email address, company name. The data is deleted once the purpose for which it was collected no longer applies. This is typically at the end of the event or after the appointment has concluded.
Information on data protection at Calendly can be found at:
https://calendly.com/privacy and https://calendly.com/dpa
Use of the Pardot Marketing Automation System (“Pardot MAS”)
We use features of the B2B marketing automation and lead generation tool Pardot MAS, provided by Pardot LLC, 950 E. Paces Ferry Rd., Suite 300, 30326, Atlanta, Georgia, United States (hereinafter referred to as “Pardot”) and Salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636, Munich, Bavaria, Germany (hereinafter referred to as “Salesforce”). Pardot enables landing pages, registration forms, and email campaigns to be precisely targeted at a specific audience and to provide personalized content. In doing so, cookies from Salesforce are stored on your device. The following personal data is processed by Pardot MAS:
Device information
Log file information, user data
IP address
In the process, data may be transmitted to Salesforce’s servers.
The legal basis for the processing of personal data is consent. In a few cases, processing is based on legitimate interests. Processing continues until consent is revoked or an objection is filed.
For more information on data protection at Salesforce, please visit https://www.salesforce.com/eu/company/privacy/.
Use of Adobe Typekit
We use fonts for our website via Adobe Typekit from Adobe Systems Software Ireland Limited, 6 Riverwalk, Naas Road 24, Dublin, Ireland (hereinafter referred to as “Adobe”). When the page is loaded, the fonts are transferred to the browser’s cache so they can be used to enhance the visual presentation of various information. If the browser does not support Adobe Typekit or blocks access to it, the text will be displayed in a standard font. No cookies are stored on the visitor’s device when the page is loaded. Data transmitted in connection with the page visit is sent to resource-specific domains such as use.typekit.net or use.typekit.com. The following data is processed:
Fonts provided
WEBPROJECT ID
JavaScript version of the WEB PROJECT (string)
Type of WEB PROJECT (string “configurable” or “dynamic”)
Embedding type (whether you are using the JavaScript or CSS embedding code)
Account ID (identifies the customer from whom the WEB PROJECT originates)
Service providing the fonts (e.g., Adobe Fonts or Edge Web Fonts)
Application requesting the fonts (e.g., Adobe Muse)
Server providing the fonts (e.g., Adobe Fonts or corporate CDN)
Hostname of the page where the fonts are loaded
The time it takes for the web browser to download the fonts
The time from when the fonts are downloaded by the web browser until they are applied
Whether an ad blocker is installed, to determine if the ad blocker interferes with the accurate tracking of page views
The website visitor’s IP address, operating system, and browser version
The data mentioned above may be transferred to Adobe servers in the EU and, if applicable, in the U.S. The data will be deleted once the purpose for which it was collected no longer applies.
The legal basis for processing is our legitimate interest in presenting the website in a clear and effective manner.
For more information on Adobe’s processing of this data, please visit: https://www.adobe.com/de/privacy/policies/adobe-fonts.html and https://www.adobe.com/de/privacy/policy.html
X. Webinars (Pardot, Zoom)
1. Scope of Personal Data Processing and Purpose
We regularly offer webinars on our products and services. Registration takes place via our website. The data collected is stored in Pardot. We collect only the data necessary for registration and conducting the webinar.
To host the webinars, we use the Zoom service provided by Zoom Video Communications, Inc., USA. To participate in the webinar, you will receive a Zoom access link via email. Zoom will ask you to provide a name. You may use a pseudonym at this point.
For more information on Zoom’s privacy policy, please visit https://explore.zoom.us/de/privacy/.
2. Legal Basis for the Processing of Personal Data
The legal basis for the processing is the consent you provided when registering for the webinar or the contractual relationship.
3. Duration of Storage
Data will be stored until the purpose for which it was collected no longer applies, taking into account statutory retention periods.
4. Right to Object and Right to Erasure
You may withdraw your consent at any time. Please note that if you withdraw your consent, you may no longer be able to participate in the webinar.
XI. youknow learning platform
1. Scope of the processing of personal data
If you purchase online courses through our website, they will be made available to you via the youknow learning platform (https://learning.you-know.de/).
For the registration on the learning platform your e-mail address, your name and a username to be assigned by you will be used.
2. Purpose of data processing
Your data will be processed and stored exclusively for the use of the learning platform.
3. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is their consent in accordance with Art.6 para.1 p.1 lit. a DSGVO.
4. Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
5. Possibility of objection and elimination
You can revoke your consent to the storage of data, as well as its use, at any time. You can address your revocation at any time by e-mail to .
XII. Links to Other Websites
Our website contains links and seals that direct you to external sites (e.g., Proven Expert). You can recognize this by the change in the URL. Since we no longer have any control over the processing of your personal data from that point on, we cannot assume any responsibility for it. Please refer directly to the privacy policies on the respective websites for all external services.
As of August 4, 2026
Cookies?
In addition to strictly necessary cookies, we also use cookies on our website that help us analyze website traffic, optimize our offers, and personalize your individual user experience. With your consent, data – including your IP address – will be shared with Google and used for advertising measurement and to personalize ads. You can withdraw your consent at any time. For more information, please read our privacy policy: Data privacy
