Interactive learning videos | 2020
LOTTO Academy
As a state lottery company, LOTTO Bayern is legally part of the portfolio of the of the State Ministry of Finance. In addition to online sales, the products of LOTTO Bayern products are sold in around 3,500 retail outlets. For the training of employees of the LOTTO shops, LOTTO Academy, based in Nuremberg, was established in 2013.
The initial situation
More variety through blended learning
The LOTTO Academy in Nuremberg organizes regular classroom training for employees of the Bavarian LOTTO retail outlets on various topics, including the following employee motivation and shoplifting. In order to simplify the use of the offers and also to make the training measures more varied, the training concept should be Training concept into a blended learning scenario. When it came to the Production of the digital learning content, youknow became active.
In January 2020, the LOTTO Academy decided to add digital learning content to its range of seminars Learning content. Up to this point, all learning measures had were held exclusively in person, now the aim was to add more variety to the offering. The decision came at exactly the right time. Because just a few weeks later, all face-to-face Face-to-face events had to be canceled due to the coronavirus pandemic.
The new blended learning concept pursues two main goals: On the one hand on the one hand, digital learning content offers experienced employees the opportunity to refresh the knowledge they have already acquired in person. On the other hand, new Employees are provided with basic knowledge before attending the seminar for the first time so that Participants have the same level of knowledge.
In terms of content, the topics covered are employee motivation, prevention of employee theft and the prevention of shoplifting - areas that can be accompanied by many Emotions. For this reason, the focus of the conceptual revision was on guaranteeing the highest possible level of learner acceptance.
The solution
The mix makes the difference
After the consultation, the choice of media fell on interactive learning videos, each combined with a combined with a PDF document ("Paper Recap"). The "paper recaps" summarize the Summarize the content again in a compact form. At the heart of each of the three training courses are Video recordings by a lecturer who has been supervising the LOTTO Academy workshops for many years for many years and is therefore well known to the learners. This ensures a high Recognition value, but also the all-important acceptance by the target group is guaranteed.
The mixture of real videos of the lecturer and the interactions creates an attractive Media mix that makes the learning experience extremely varied. The interactions knowledge that has already been taught or encourage learners to reflect in the form of )assessment questions to stimulate reflection. This structure loosens up the learning content and activates attention. A special focus is placed on scenario-based learning: many case many case studies have been integrated so that learners can immediately relate the content to their everyday work in their everyday work. This ensures that the knowledge imparted is remembered in the long term.
Zsanett Varga
Marketing Manager
LOTTO-Akademie
„Looking back, the decision to also use digital learning content in the future came at exactly the right time. A few weeks after the start of production, we had to temporarily close the academy due to the coronavirus situation. We want to continue to hold face-to-face seminars in the future, but digital learning content will play an increasingly important role as a supplement. The last few months have simply shown that the use of digital content makes us much more flexible.“
Conclusion
Successful roll-out
The interactive learning videos have been in use since September 2020 and can be accessed by Employees of the retail outlets via the online portal of the LOTTO Academy can be accessed.
Annalena Moritz
Account Manager
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