knowtion | 2022
baumann Group
The baumann group was founded in 1917 and consists of the three companies BAUFORMAT Küchen, burger Küchen and badea Badmöbel. With over 120 years of experience, the owner-managed family companies are among the most successful German kitchen furniture manufacturers and deliver over 600 individual quality kitchens "Made in Germany" to 60 countries every day.
The initial situation
Corona as an accelerator of digital transformation
The coronavirus pandemic has shaken things up for many companies. Not everything was negative - the best example of this is the kitchen trade. Although many other sectors suffered a drop in sales, demand among kitchen manufacturers increased during the pandemic. Lockdowns and travel bans have led people to focus on improving their own four walls.
This presented the baumann group with a particular challenge: With the increased demand from customers, the demand for training from retail partners also increased. However, face-to-face training was no longer possible from one day to the next. All training courses for retail partners, which before 2020 were mainly held in person at three training centers and organized by the baumann academy, therefore had to be transferred to the digital world as quickly as possible.
The baumann group shows how to set up a large and high-quality e-learning offering quickly and pragmatically even with limited personnel capacities, with which external partners can be trained flexibly.
The solution
Create learning content quickly even without prior knowledge
After the baumann group introduced a Learning Management System (LMS) with the support of youknow in order to distribute learning content efficiently, the next step was to fill the platform with learning content. Producing e-learning in addition to face-to-face training and online seminars is a challenge for the Academy team. This is exactly where knowtion, the smart Authoring Tool from youknow, comes into play. Within the Academy, Lukas Benz, a trainer at the baumann academy, is one of the main people responsible for creating digital training content for the retail partners. Although he is a Authoring Tool beginner, he manages to create entire training courses independently within a very short space of time. Especially for completely new training courses, the guided setup in knowtion is a great advantage, which guides newcomers to content creation through the process right from the start and supports them with context-sensitive tips. The assistance in defining learning objectives, for example, ensures that the quality of the training courses is consistently high and also helps to reduce complexity.
"Especially the different interactions such as the hotspots and also the different ways to test knowledge, such as multiple choice or drag-and-drop questions, allow me to create varied training courses," says Lukas Benz. This allows the Academy team to offer retail partners the best of both worlds: presence training at the three training locations in Löhne, Burg and Burnley (UK) as well as a comprehensive online training offering. The latter has the advantage that the knowledge gained can be repeated and tested again and again. This is how the baumann group promotes sustainable learning.
The training courses are very well received by the retail partners, as they gain important specialist knowledge about the products and at the same time acquire the necessary sales skills. Both are prerequisites for inspiring end customers. In addition, acceptance is increased through various marketing measures, such as information on e-learning in regular newsletters and at seminars. In future, participation in digital training courses will also be increased by the fact that a face-to-face seminar is only considered to have been passed once learners have completed the associated e-learning course. This is a good example of "blended learning" - a mixture of face-to-face and online training.
Lukas Benz
Trainer baumann academy
baumann group
„As someone who has never worked with Authoring Tools before, I really appreciated the Guided Setup in knowtion. Especially the support in formulating the learning objectives was valuable to create high quality didactic trainings right from the start. In this way, we can give our retail partners valuable support on their way to becoming sales professionals so that they can inspire customers with specialist knowledge and expertise.“
So it goes on
Internationalization and growing team
knowtion enables the baumann academy team to provide a lot of learning content in the shortest possible time. Therefore, an expansion of the training content for internal and external learners is planned for 2023. A fixed part of the program is the communication of new products. In addition, the baumann academy is becoming even more international: in addition to the current German and English learning system, French, Spanish & Portuguese are planned for early 2023. The success speaks for itself: from a small team of 3 people, the baumann academy has grown into a strong team with a total of 8 employees.
Conclusion
Easy start for e-learning beginners
The baumann group and the baumann academy team have shown that even
e-learning beginners can create high-quality content themselves quickly and easily with the right Authoring Tool.
Ken Weid
Key Account Manager
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