Explanatory films
Bavarian State Ministry of Justice
The Bavarian State Ministry of Justice is a ministry of the Free State of Bavaria based in Munich. It is responsible for judicial matters in the Free State of Bavaria. Around 24,850 employees work in its division.
The initial situation
Fundamentals of German law
The Bavarian State Ministry of Justice (BMJ) was looking for a way to train refugees in the basics of German law. From criminal law and the role of women to the topic of "unity".
The challenge: the target group has a very mixed, sometimes low level of education, there are language barriers and there are also illiterate people. For the training courses, this means that they should be simply formulated, with visual support, in different languages and entertaining - and so the choice fell on explanatory videos.
The solution
Interactive explainer videos
It quickly became clear to us: handmade - i.e. explainer videos in a layering technique - is the method of choice here. Reduced drawings and clear movements direct the focus to the important content and ensure a maximum learning effect. This style is also ideal for intercultural topics due to the simple and neutral drawings. But it wasn't just an explainer video: the learners needed to be actively involved and test their knowledge. That's why we added quiz questions to the film. This also increases the fun of learning and ultimately the success of the training courses.
The challenge here was to create easy-to-understand interactions that are also suitable for illiterate learners. The target group should not be overwhelmed, but still repeat the most important content and be motivated by gamification elements. At the same time, however, it should not be frivolous or too funny so as not to diminish the importance of the topic. We had to find this balance.
The result
Simplicity counts
We were able to overcome the special challenges of this project and have now created five interactive explainer videos for training refugees. We used many images for the interactions and had the entire slide text spoken. This made the task easy to understand, even for illiterate people. Small animations lighten up the sometimes dry and serious topics and motivate the viewer. The interactive explainer videos were also translated into English, Arabic, Urdu, Pashto and Dari, among others.
The interactive explainer videos can be found on the website of the Bavarian State Ministry of Justice. The films will also continue to be used in the classroom.
Here you can see one of the interactive explainer videos we created for the BMJ:
Ulrike Meissner
Senior Account Manager
Let's get started! We look forward to your project
Product launch, change process, company presentation or a new workflow - whatever you need to explain. Let's talk about it! Together we can lay the foundations for the success of your project.
